Topic outline

  • General




  • Section 9 : Chapter 6 The innovation process

    This document explores the strategic role of the business model in a startup’s success, emphasizing its importance as the core of the business plan. It presents the steps involved in building a business model—market analysis, target definition, positioning, profitability evaluation, and strategy design—while focusing on how to integrate innovation throughout this process.

    The text introduces several innovation approaches, including:

    • Innovation through epicenters (resources, supply, customers, finance),

    • Innovation through strategic questioning,

    • Innovation through customer experience, and

    • Innovation using the SWOT method.

    The document includes a practical case study (Facebook) to illustrate how SWOT can be used to assess strengths, weaknesses, opportunities, and threats in a real business model context. Overall, the document encourages future entrepreneurs to build dynamic, customer-oriented, and innovative business models that adapt to changing market conditions.

    • quiz icon
      Final Test Quiz
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      Objectives of the chapter Page

      Main Objectives of the Course: Business Model and Innovation :

      1. Understand the Role of the Business Model
        To explain the central role of the business model in a startup’s strategy and how it defines what the company sells, to whom, and how it creates revenue.

      2. Learn to Build a Solid Business Model
        To guide students through the key steps: market study, target selection, positioning, profitability evaluation, and strategic planning.

      3. Introduce Innovation within Business Models
        To teach how innovation can be integrated into the business model using different methods, enhancing competitiveness and value creation.

      4. Explore Epicenters of Innovation
        To identify innovation opportunities in areas such as resources, supply (offer), customer needs, and finance.

      5. Encourage Critical Thinking through Strategic Questioning
        To develop students' ability to challenge and improve business models by asking targeted, strategic questions.

      6. Emphasize Customer Experience as a Driver of Innovation
        To show how emotions, interactions, and service quality influence customer satisfaction and can serve as a basis for differentiation.

      7. Apply SWOT Analysis to Business Model Design
        To provide a structured method for analyzing strengths, weaknesses, opportunities, and threats within each component of the business model.

      8. Analyze Real-World Examples (e.g., Facebook case)
        To illustrate how the theoretical frameworks apply in practice by analyzing existing business models using SWOT and innovation lenses.


    • resource icon
      Chapter's ressources File

      In this section, you will find resources relating to the chapter:

      • A PDF file detailing the chapter.
      • A French slide presentation of the chapter.
      • A video of the chapter.

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      Chapter 6 forum

      This forum is dedicated to the exploration, construction, and innovation of startup business models. Based on the principles presented in the document "The Business Model and Innovation", it provides a collaborative space for students and aspiring entrepreneurs to develop strategic thinking around how their startups will create, deliver, and capture value.

      Participants are encouraged to:

      • Share and critique business model drafts (using tools like the Business Model Canvas).

      • Discuss how to integrate innovation through resources, customer needs, offer design, or financial structures.

      • Explore examples of innovation such as SWOT analysis, epicenters of innovation, and customer experience design.

      • Post questions or reflections related to strategic positioning, value proposition, and competitive advantage.

      • Analyze and learn from real-world case studies (e.g., Facebook), applying SWOT and other methods.

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      Startup guide creation SCORM package