Sales & Service Excellence: How to Stand Out from the Crowd

Every retailer knows that the key to their success is excellent customer service, but given the transient nature of sales staff this is sometimes hard to achieve. The book is divided into four 1) The how to secure the belief and buy-in of the senior team/owner to commit to a sales and service culture. 2) The how to recruit, develop and reward frontline salespeople. 3) The delivering the back-up required from those working behind the scenes. 4) The how to make the most of every sales and service opportunity. This book shows readers how to embed a service culture that will make the most of every customer interaction to promote long-term business success.