Aperçu des sections
- Généralités
- Module Description
Module Description
This module offers an in-depth exploration of entrepreneurship, providing students with the foundational knowledge, skills, and tools to understand and engage in entrepreneurial activities. It covers the key concepts of entrepreneurship, the traits and skills of successful entrepreneurs, and the various types and processes of entrepreneurship. Students will also learn how to foster creativity and innovation, develop a business plan, and navigate challenges such as failure, crisis management, and ethical dilemmas.
The module is designed to blend theory with practical applications, enabling students to build entrepreneurial competencies and contribute effectively to economic and social innovation.
- Contact Details
Contact Details
Dr. Ouieme SOUR
Department : Business Sciences
Faculty : Business and Management
University : Abou Bakr Belkaid – Tlemcen (Algeria)
E-mail : ouieme.sour@univ-tlemcen.dz
Module title : Entrepreneurship
Level : L2
Semester : 4
Coefficient : 01
Credit : 01
Learning unit : Exploratory
- Objectives
Objectives
Introduce Core Concepts : Provide students with a solid understanding of entrepreneurship, its significance, and its impact on the economy and society.
Develop Entrepreneurial Competencies : Cultivate the personal traits, skills, and behaviors required to succeed as an entrepreneur.
Explore Entrepreneurial Diversity : Examine various types of entrepreneurship, such as individual, social, technological, and digital, highlighting their unique characteristics.
Teach the Entrepreneurial Process : Guide students through the stages of transforming an idea into a business, from ideation to implementation.
Understand Business Planning : Equip students with the knowledge to craft a comprehensive business plan, including strategies for marketing, operations, and financial planning.
- Pre-requisteCette section
Pre-requiste
Basic knowledge of economics, management, or business studies (e.g., introductory courses in economics or business principles).
Familiarity with fundamental concepts like markets, supply and demand, or organizational structures.
Strong interest in innovation, problem-solving, and creative thinking. - Plan of the Module
Plan of the Module
Lecture 1: Introduction to Entrepreneurship
Lecture 2: Characteristics of an Entrepreneur
Lecture 3: Types of Entrepreneurship
Lecture 4: The Entrepreneurial Process
Lecture 5: Creativity and Innovation
Lecture 6: Business Plan
Lecture 7: Entrepreneurial Management and Leadership
Lecture 8: Challenges in Entrepreneurship
- Lectures on the Fundamentals of Entrepreneurship.
Lectures on the Fundamentals of Entrepreneurship.
These lectures introduce students to the essential principles of entrepreneurship. The "Introduction to Entrepreneurship" lecture covers the definition, importance, and key aspects of entrepreneurship, providing students with a solid foundation.
The "Characteristics of an Entrepreneur" lecture explores the traits, skills, and mindset required for entrepreneurial success.
Finally, the "Types of Entrepreneurship" lecture examines various forms of entrepreneurship, including individual, social, and technological entrepreneurship, and their significance in today’s economy.
Together, these sessions offer a comprehensive understanding of what it takes to become an entrepreneur and the diverse opportunities in the field.
- The Entrepreneurial Process and the Role of Creativity and Innovation
The Entrepreneurial Process and the Role of Creativity and Innovation
This lecture delves into the key phases of the "Entrepreneurial Process", from idea generation to opportunity identification and business launch. It explores how entrepreneurs transform creative concepts into viable business ventures. The second part of the lecture focuses on "Creativity and Innovation", emphasizing their vital role in entrepreneurship. Students will learn techniques to foster creativity, generate innovative ideas, and apply them to solve real-world problems, ultimately enhancing their ability to drive innovation in any entrepreneurial endeavor.
- The Business Plan
The Business Plan
This lecture focuses on the essential components of a business plan, a critical tool for any entrepreneur. Students will learn the purpose and importance of a business plan in securing funding, guiding business growth, and ensuring long-term success. The lecture covers the key sections of a business plan, including the executive summary, company overview, marketing plan, sales strategy, and financial projections, providing students with a comprehensive understanding of how to structure and develop an effective business plan for their own ventures.
- Entrepreneurial Management, Leadership, and Challenges
Entrepreneurial Management, Leadership, and Challenges
This lecture explores the essential management and leadership skills required for successful entrepreneurship. Students will learn how to lead and manage teams effectively, develop strategies for building strong organizational cultures, and navigate the complexities of growing a business. The second part of the lecture addresses the common challenges entrepreneurs face, such as failure, crisis management, and ethical dilemmas. Students will gain insights into overcoming these obstacles, building resilience, and making ethical decisions to ensure the sustainability and success of their ventures.
- References
References
Casson, M., & Buckley, P. J. (2010). Entrepreneurship. Edward Elgar Publishing.
Hébert, R. F., & Link, A. N. (2009). A history of entrepreneurship. Routledge.
Kumar, S. A. (2008). Entrepreneurship development. New Age International.
Steyaert, C., & Hjorth, D. (Eds.). (2008). Entrepreneurship as social change: A third new movements in entrepreneurship book (Vol. 3). Edward Elgar Publishing.