Chapter 2 forum
This forum is dedicated to discussions and collaboration around market research for startups, as outlined in the course module "The Market Research". It provides a space for students, entrepreneurs, and project teams to share experiences, ask questions, and get feedback on how to understand their target market and customers.
Participants can:
Post and refine market research questions, surveys, and interview guides.
Share data sources, trends, and reports relevant to their industry or idea.
Discuss target audience identification, customer behavior, and segmentation strategies.
Analyze competitor profiles and market opportunities together.
Collaborate on PESTEL analyses (Political, Economic, Social, Technological, Ecological, Legal) of different markets or regions.
Help each other interpret findings and estimate market size and potential revenue.