1. Understand the Role of Market Research in Startup Development
    To explain the importance of market research in validating an idea, building a relevant offer, and ensuring project feasibility.

  2. Define and Analyze the Target Market
    To equip students with the skills to identify the target market, understand customer profiles, and evaluate market trends and size.

  3. Identify and Analyze Competition
    To train students to recognize direct and indirect competitors, analyze their offers, and identify market gaps or advantages.

  4. Understand Customer Behavior and Needs
    To teach how to gather and interpret customer motivations, usage patterns, satisfaction levels, and segmentation criteria.

  5. Develop Strategic Thinking Based on Market Data
    To help students use collected information to inform strategic decisions such as positioning, pricing, and targeting.

  6. Conduct Environmental and PESTEL Analysis
    To introduce macro-environmental analysis (political, economic, social, technological, ecological, legal) to assess market opportunities and risks.

  7. Practice Market Research Methods
    To provide hands-on experience in using tools such as surveys, interviews, and desk research to collect and analyze market data.

  8. Estimate Market Potential and Revenue Forecasts
    To guide students in estimating projected revenue and evaluating the financial viability of their business idea.


Modifié le: mercredi 16 juillet 2025, 11:27