Objectives of the Chapter

General Objectives of the Course: Business Model

1. Understand the Role of the Business Model in a Startup
   To introduce students to the concept of a business model as the foundation of a startup’s overall strategy and financial viability.

2. Learn to Build a Coherent Business Model
   To guide students through the essential steps: conducting a market study, choosing a target, defining positioning, evaluating profitability, and setting strategic goals.

3. Develop Strategic and Analytical Thinking
   To enable students to make informed decisions regarding pricing, sales models, competitive advantages, and resource allocation.

4. Master the Business Model Canvas Tool
   To teach students how to visually structure and communicate their business model using the nine building blocks of the Business Model Canvas.

5. Explore and Compare Different Business Model Types
   To familiarize students with various business models such as freemium, subscription, direct sales, affiliation, leasing, and low-cost strategies, including their advantages and use cases.

6. Promote Flexibility and Innovation in Business Design
   To encourage regular review and adaptation of the business model in response to customer needs, market dynamics, and technological change.