1. Understand the Role of the Business Model
    To explain the central role of the business model in a startup’s strategy and how it defines what the company sells, to whom, and how it creates revenue.

  2. Learn to Build a Solid Business Model
    To guide students through the key steps: market study, target selection, positioning, profitability evaluation, and strategic planning.

  3. Introduce Innovation within Business Models
    To teach how innovation can be integrated into the business model using different methods, enhancing competitiveness and value creation.

  4. Explore Epicenters of Innovation
    To identify innovation opportunities in areas such as resources, supply (offer), customer needs, and finance.

  5. Encourage Critical Thinking through Strategic Questioning
    To develop students' ability to challenge and improve business models by asking targeted, strategic questions.

  6. Emphasize Customer Experience as a Driver of Innovation
    To show how emotions, interactions, and service quality influence customer satisfaction and can serve as a basis for differentiation.

  7. Apply SWOT Analysis to Business Model Design
    To provide a structured method for analyzing strengths, weaknesses, opportunities, and threats within each component of the business model.

  8. Analyze Real-World Examples (e.g., Facebook case)
    To illustrate how the theoretical frameworks apply in practice by analyzing existing business models using SWOT and innovation lenses.

Last modified: Wednesday, 16 July 2025, 11:27 PM