Créer et développer une Startup
Topic outline
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A Brief Description:
This course provides a concise guide on how to create and grow a startup. It outlines the key characteristics of a startup—such as high growth potential, use of new technology, and operation in uncertain markets—and describes the main stages involved in launching a successful startup. These stages include identifying an innovative idea, conducting market research, developing a business model, building the right team, finding support and funding, prototyping, and finally launching the product or service.
Target Audience of the Course:
Bachelor’s Students in fields such as business, management, computer science, engineering, and economics who are interested in entrepreneurship or starting their own business.
Young Entrepreneurs who have an innovative idea and want to understand the process of turning it into a viable startup.
Participants in Incubators or Entrepreneurial Programs who need structured knowledge about startup creation and development.
General Objectives:
Understand the Concept of a Startup
To define what a startup is, its characteristics, and how it differs from traditional businesses.Learn the Key Stages of Building a Startup
To guide learners through the essential steps of creating a startup, from ideation to market launch.Develop Entrepreneurial Thinking
To encourage innovative thinking and the ability to identify or create new market needs.Acquire Practical Tools for Business Development
To provide knowledge on how to conduct market research, build a business model, and secure funding.Promote Collaboration and Networking
To highlight the importance of surrounding oneself with the right team and support network.Understand the Prototyping and Launch Process
To explain how to turn an idea into a tangible product or service and bring it to market.
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Teacher Contact Details
First and last name : Seladji Yassamine
- Email : yassamine.seladji@univ-tlemcen.dz
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The course objectives are designed to empower students—especially those at the undergraduate level—with foundational entrepreneurial knowledge and practical tools to launch and grow their own startups.
General Objectives of the Course
Introduce the Concept of a Startup
To help students understand what defines a startup, including its characteristics such as innovation, high growth potential, use of technology, and financial risk.Guide Students Through the Startup Creation Process
To provide a step-by-step framework for launching a startup—from generating an innovative idea to bringing a product to market.Develop Market Awareness and Research Skills
To teach students how to evaluate the relevance of their ideas through effective market research and customer analysis.Build Practical Business Planning Skills
To enable students to create viable business models, define profitability strategies, and calculate key financial indicators.Encourage Team Building and Collaboration
To highlight the importance of surrounding oneself with skilled and trustworthy collaborators in a startup environment.Foster Innovation and Prototyping Competence
To show how to translate ideas into initial versions of products or services through testing and iteration.Equip Students with Knowledge on Startup Funding and Support
To introduce funding mechanisms (design, incubation, launch, and growth) and sources of external support such as experts and incubators.
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Chapter 1:Generating an Innovative Idea
Sources of innovation: unmet needs, new concepts, intuition, technology-driven solutions
Techniques for idea generation
Evaluating the originality and feasibility of an idea
Chapter 2: Market Research
Purpose and importance of market analysis
Understanding market needs and trends
Validating and refining the idea based on market expectations
Chapter 3: Building the Business Model
Elements of a business model
Defining revenue streams and cost structure
Calculating cost price, profit margin, and rate of return
Chapter 4: Support and Incubation
Role of experts and support organizations
Legal frameworks and startup incubators
Finding mentors and strategic advisors
Chapter 5: Funding Your Startup
Types of funding: design phase, incubation, launch, and growth
Sources of financing (public, private, venture capital, etc.)
Preparing a funding proposal or pitch
Chapter 6: The innovation process
- Innovation through epicenters (resources, supply, customers, finance),
Innovation through strategic questioning,
Innovation through customer experience, and
Innovation using the SWOT method.
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This document focuses on the first and most critical phase of building a startup: generating and selecting a viable business idea. It explains how successful startups often begin by solving real problems or improving existing solutions. The document outlines practical methods for identifying ideas through observation, problem listing, and market analysis. It also introduces various types of innovation—such as ex nihilo, radical, and incremental—and provides creativity techniques like brainstorming, the crush process, and the discovery matrix to foster original thinking and structured innovation.
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This forum provides a collaborative space for students, aspiring entrepreneurs, and innovators to exchange ideas, identify real-world problems, and explore creative solutions in the early stages of startup development. Based on the principles outlined in "How to Build Your Startup – The Idea", participants will engage in discussions about problem identification, market needs, and types of innovation.
Users can share their observations, propose potential startup ideas, and receive constructive feedback. Creativity techniques such as brainstorming and the crush process will be used collectively to refine and evaluate ideas. The forum also includes thematic threads on incremental, radical, and disruptive innovation, allowing participants to position their ideas within an innovation framework.
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Objectives of the Course: Market Research Module
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This forum is dedicated to discussions and collaboration around market research for startups, as outlined in the course module "The Market Research". It provides a space for students, entrepreneurs, and project teams to share experiences, ask questions, and get feedback on how to understand their target market and customers.
Participants can:
Post and refine market research questions, surveys, and interview guides.
Share data sources, trends, and reports relevant to their industry or idea.
Discuss target audience identification, customer behavior, and segmentation strategies.
Analyze competitor profiles and market opportunities together.
Collaborate on PESTEL analyses (Political, Economic, Social, Technological, Ecological, Legal) of different markets or regions.
Help each other interpret findings and estimate market size and potential revenue.
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This chapter introduces the concept of the business model as a fundamental component of a startup's strategy and business plan. It explains how a business model defines what a company sells, how it sells it, and to whom. The document outlines the key steps for building a business model: conducting market research, identifying a target audience, defining strategic positioning, evaluating profitability, and developing a coherent strategy.
The chapter presents the Business Model Canvas as a practical tool for structuring the model across elements such as value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, partners, and cost structure.
It also details several common business model types—including freemium, subscription, direct sales, affiliation, leasing, and low cost—offering real-world examples like Deezer and Netflix. The document emphasizes the flexibility and adaptability of business models in response to evolving market needs and competition.
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General Objectives of the Course: Business Model
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In this section, you will find resources relating to the chapter:
- A PDF file detailing the chapter.
- A French slide presentation of the chapter.
- A video of the chapter.
- A PDF file detailing the chapter.
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This forum is a collaborative space where students, entrepreneurs, and innovators can discuss, develop, and improve their startup business models. Based on the principles outlined in "The Business Model", the forum focuses on strategic thinking, financial planning, and value creation.
Participants are encouraged to:
Share drafts of their Business Model Canvas for feedback.
Discuss target market selection, positioning strategies, and profitability analysis.
Compare different business model types (freemium, subscription, direct sales, etc.) and explore their real-world applications.
Exchange ideas about cost structures, revenue streams, and key partnerships.
Reflect on how to adapt and innovate business models in response to market evolution and competition.
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This chapter focuses on the coaching and support mechanisms available to entrepreneurs during the startup creation process. It explains the importance of being accompanied by professionals, receiving training, and working within collaborative environments to avoid isolation and increase the chances of success. The document describes the roles and benefits of incubators and accelerators, highlighting the services they provide, such as mentorship, funding support, infrastructure, and business development guidance.
It also presents an overview of support structures in Algeria, including national agencies and institutions that assist startups with financial, legal, technical, and intellectual property support. These include the ANDPME, INAPI, chambers of commerce, ANDI, and ANVREDET. Overall, the document emphasizes that strong support systems are essential to help startups move from idea to implementation and scale effectively.
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In this section, you will find resources relating to the chapter:
- A PDF file detailing the chapter.
- A French slide presentation of the chapter.
- A video of the chapter.
- A PDF file detailing the chapter.
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This forum is a collaborative space where aspiring entrepreneurs, students, and startup teams can exchange experiences and resources related to startup coaching, mentoring, and support structures. Inspired by the principles in "The Coaching", the forum highlights the importance of expert guidance, collaborative environments, and national support systems for startup success.
Participants are encouraged to:
Share experiences with incubators and accelerators.
Ask questions and give advice about finding mentors and coaching programs.
Discuss the benefits of co-working spaces, training modules, and networking opportunities.
Post information on national and local support organizations (e.g., ANDPME, INAPI, ANDI, ANVREDET in Algeria).
Exchange ideas about improving access to legal, technical, and financial resources.
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This document explores the strategic role of the business model in a startup’s success, emphasizing its importance as the core of the business plan. It presents the steps involved in building a business model—market analysis, target definition, positioning, profitability evaluation, and strategy design—while focusing on how to integrate innovation throughout this process.
The text introduces several innovation approaches, including:
Innovation through epicenters (resources, supply, customers, finance),
Innovation through strategic questioning,
Innovation through customer experience, and
Innovation using the SWOT method.
The document includes a practical case study (Facebook) to illustrate how SWOT can be used to assess strengths, weaknesses, opportunities, and threats in a real business model context. Overall, the document encourages future entrepreneurs to build dynamic, customer-oriented, and innovative business models that adapt to changing market conditions.
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In this section, you will find resources relating to the chapter:
- A PDF file detailing the chapter.
- A French slide presentation of the chapter.
- A video of the chapter.
- A PDF file detailing the chapter.
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This forum is dedicated to the exploration, construction, and innovation of startup business models. Based on the principles presented in the document "The Business Model and Innovation", it provides a collaborative space for students and aspiring entrepreneurs to develop strategic thinking around how their startups will create, deliver, and capture value.
Participants are encouraged to:
Share and critique business model drafts (using tools like the Business Model Canvas).
Discuss how to integrate innovation through resources, customer needs, offer design, or financial structures.
Explore examples of innovation such as SWOT analysis, epicenters of innovation, and customer experience design.
Post questions or reflections related to strategic positioning, value proposition, and competitive advantage.
Analyze and learn from real-world case studies (e.g., Facebook), applying SWOT and other methods.